[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vamez.cz\/4-pravidla-pro-profesionalni-web-s-vysokou-navstevnosti\/#Article","mainEntityOfPage":"https:\/\/www.vamez.cz\/4-pravidla-pro-profesionalni-web-s-vysokou-navstevnosti\/","headline":"4 pravidla pro profesion\u00e1ln\u00ed web s vysokou n\u00e1v\u0161t\u011bvnost\u00ed","name":"4 pravidla pro profesion\u00e1ln\u00ed web s vysokou n\u00e1v\u0161t\u011bvnost\u00ed","description":"Internet je pln\u00fd nejr\u016fzn\u011bj\u0161\u00edch webov\u00fdch str\u00e1nek a ka\u017ed\u00fd den p\u0159ib\u00fdvaj\u00ed dal\u0161\u00ed. Jestli\u017ee m\u00e1te firmu a propagujete produkty, bez kvalitn\u00edho webu se neobejdete. Obdobn\u011b to plat\u00ed pro blogery, kte\u0159\u00ed si na psan\u00ed vlastn\u00edho webu postavili \u017eivnost. Abyste spr\u00e1vn\u011b za\u010dali a p\u0159ipravili si pole pro \u00fasp\u011b\u0161nou webovou str\u00e1nku, neopome\u0148te n\u00e1sleduj\u00edc\u00ed \u010dty\u0159i pravidla. 1)\u00a0\u00a0\u00a0\u00a0\u00a0 Vytvo\u0159te m\u011b\u0159itelnou akci \u00dasp\u011b\u0161n\u00fd … ","datePublished":"2020-09-23","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.vamez.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.vamez.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/093836c6bc976bea6a4c3cd39f9136c261430c33201aa865249fef2be34e3fdb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/093836c6bc976bea6a4c3cd39f9136c261430c33201aa865249fef2be34e3fdb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vamez.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vamez.cz\/wp-content\/uploads\/img_a305944_w2300_t1517307223.jpg","url":"https:\/\/www.vamez.cz\/wp-content\/uploads\/img_a305944_w2300_t1517307223.jpg","height":0,"width":0},"url":"https:\/\/www.vamez.cz\/4-pravidla-pro-profesionalni-web-s-vysokou-navstevnosti\/","wordCount":591,"articleBody":"Internet je pln\u00fd nejr\u016fzn\u011bj\u0161\u00edch webov\u00fdch str\u00e1nek a ka\u017ed\u00fd den p\u0159ib\u00fdvaj\u00ed dal\u0161\u00ed. Jestli\u017ee m\u00e1te firmu a propagujete produkty, bez kvalitn\u00edho webu se neobejdete. Obdobn\u011b to plat\u00ed pro blogery, kte\u0159\u00ed si na psan\u00ed vlastn\u00edho webu postavili \u017eivnost. Abyste spr\u00e1vn\u011b za\u010dali a p\u0159ipravili si pole pro \u00fasp\u011b\u0161nou webovou str\u00e1nku, neopome\u0148te n\u00e1sleduj\u00edc\u00ed \u010dty\u0159i pravidla.1)\u00a0\u00a0\u00a0\u00a0\u00a0 Vytvo\u0159te m\u011b\u0159itelnou akci\u00dasp\u011b\u0161n\u00fd web nen\u00ed jen ten, kter\u00fd m\u00e1 hodn\u011b proklik\u016f a vysokou n\u00e1v\u0161t\u011bvnost. \u010cten\u00e1\u0159i, pop\u0159\u00edpad\u011b potenci\u00e1ln\u00ed z\u00e1kazn\u00edci, by m\u011bli m\u00edt mo\u017enost prov\u00e9st na webu n\u011bjakou akci. A to dle toho, na co je va\u0161e str\u00e1nka zam\u011b\u0159ena. Jste truhl\u00e1\u0159 a prod\u00e1v\u00e1te n\u00e1bytek? Umo\u017en\u011bte na webu kalkulaci ceny zbo\u017e\u00ed, o kter\u00e9 m\u00e1 n\u00e1v\u0161t\u011bvn\u00edk z\u00e1jem. P\u00ed\u0161ete blog o cestov\u00e1n\u00ed, a pr\u00e1v\u011b se chyst\u00e1te na dovolenou? Nechte \u010dten\u00e1\u0159e formou ankety rozhodnout, jakou destinaci nav\u0161t\u00edvit a p\u0159iv\u00e9st zaj\u00edmav\u00e9 fotografie a inspiraci na \u010dl\u00e1nky.2)\u00a0\u00a0\u00a0\u00a0\u00a0 Osobitost a porozum\u011bn\u00ed\u010cten\u00e1\u0159i, ale i klienti, vydr\u017e\u00ed na va\u0161em webu d\u00e9le, c\u00edt\u00ed-li z\u00a0n\u011bho p\u0159irozenost a osobitost. Jazyk by nem\u011bl b\u00fdt p\u0159\u00edli\u0161 strojen\u00fd nebo um\u011bleck\u00fd. Pi\u0161te tak, jak mluv\u00edte s\u00a0ostatn\u00edmi lidmi, o\u017eivujte texty \u0159e\u010dnick\u00fdmi ot\u00e1zkami. Samoz\u0159ejm\u011b v\u0161e s\u00a0precizn\u00ed gramatikou. Fotky se sna\u017ete pou\u017e\u00edvat vlastn\u00ed a origin\u00e1ln\u00ed. N\u00e1v\u0161t\u011bvn\u00edci k\u00a0v\u00e1m z\u00edskaj\u00ed v\u011bt\u0161\u00ed d\u016fv\u011bru, pokud budou v\u011bd\u011bt, jak opravdu vypad\u00e1te a jak\u00fd jste. V\u00a0p\u0159\u00edpad\u011b webu firmy nen\u00ed na \u0161kodu p\u0159idat z\u00e1lo\u017eku cel\u00e9ho t\u00fdmu s\u00a0fotkami a p\u00e1r slovy o jejich \u017eivot\u011b.3)\u00a0\u00a0\u00a0\u00a0\u00a0 Grafik nem\u00e1 volnou rukuTento bod souvis\u00ed s\u00a0p\u0159edch\u00e1zej\u00edc\u00edm. Nenech\u00e1vejte kompletn\u011b v\u00a0rukou grafika vzhled webu. I z\u00a0celkov\u00e9ho zpracov\u00e1n\u00ed, v\u00fdb\u011bru barev nebo p\u00edsma mus\u00ed b\u00fdt poznat pr\u00e1v\u011b ona zmi\u0148ovan\u00e1 osobitost. Dr\u017ete se pravidla, \u017ee m\u00e9n\u011b je n\u011bkdy v\u00edce a grafiku vytvo\u0159te co nej\u010dist\u0161\u00ed a v\u00a0kombinaci dvou nebo t\u0159\u00ed barev. To stejn\u00e9 plat\u00ed i o stylu p\u00edsma. Vzhled mus\u00ed v\u00e9st o\u010di z\u00e1kazn\u00edka a pomoci v\u00a0orientaci. Dejte pozor, aby vy\u0161perkovan\u00e1 grafika nep\u0159ebila d\u016fle\u017eit\u00fd obsah, kv\u016fli kter\u00e9mu \u010dten\u00e1\u0159 na v\u00e1\u0161 web klikl.4)\u00a0\u00a0\u00a0\u00a0\u00a0 Je jednoduch\u00e9 v\u00e1s kontaktovatNejen, \u017ee v\u00a0z\u00e1lo\u017ece kontakty klient najde v\u00e1\u0161 email a telefonn\u00ed \u010d\u00edslo, ale kontakt mus\u00ed b\u00fdt mnohem bezprost\u0159edn\u011bj\u0161\u00ed. Vytvo\u0159te si na webu chat, kam v\u00e1m budou moci \u010dten\u00e1\u0159i napsat s\u00a0dotazem, pop\u0159\u00edpad\u011b p\u0159ipom\u00ednkou, a lid\u00e9 v\u00e1mi pov\u011b\u0159en\u00ed vz\u00e1p\u011bt\u00ed odpov\u00ed. To se t\u00fdk\u00e1 sp\u00ed\u0161e e-shop\u016f. \u00dasp\u011b\u0161n\u00fd blog je v\u017edy spojen se soci\u00e1ln\u00edmi s\u00edt\u011bmi, bu\u010fte na nich aktivn\u00ed a komunikativn\u00ed a odkazy na n\u011b p\u0159ipojte na \u00favodn\u00ed stranu.A\u0165 u\u017e na trhu s\u00a0nab\u00eddkou zapl\u0148ujete jakoukoli d\u00edru a nab\u00edz\u00edte jak\u00fdkoli druh zbo\u017e\u00ed nebo slu\u017eeb, dostupnost na internetu je kl\u00ed\u010dov\u00e1. Web i blog je prvn\u00ed spojen\u00ed v\u00e1s a z\u00e1kazn\u00edka nebo \u010dten\u00e1\u0159e, prvn\u00ed dojem je nejd\u016fle\u017eit\u011bj\u0161\u00ed. Tento prim\u00e1rn\u00ed krok proto m\u016f\u017ee ovlivnit cel\u00e9 va\u0161e podnik\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"4 pravidla pro profesion\u00e1ln\u00ed web s vysokou n\u00e1v\u0161t\u011bvnost\u00ed","item":"https:\/\/www.vamez.cz\/4-pravidla-pro-profesionalni-web-s-vysokou-navstevnosti\/#breadcrumbitem"}]}]